Tiffany & Co. Takes New Route On Marketing
Serena Mueller
Feature Editor
Tiffany & Co. released their first advertisement featuring a gay couple on Saturday, Jan. 10.
The two pictured are described as a real-life couple from New York, with the words “Will You?” on the side.
The problems caused by this ad seemed to rank low among most Americans, especially compared to controversy that is normally sparked with homosexuality.
In fact, many opinions have popped up over the past few days displaying pride in the popular company.
“It’s nice to feel that a company that I’ve been wearing for so long went out of its way to stand behind marriage equality,” Tynan Sinks was quoted as saying on Time.com.
Even celebrities took some time out of their day to acknowledge the move. Miley Cyrus posted the ad on Instagram and applauded the company.
However, celebrities and journalists weren’t the only ones to catch wind of what happened, and there are particular students that may find more greatness in it than in the eyes of a celebrity.
“People with brains will enjoy the ad and support what the company is trying to do,” junior Noah Tierney said. “The company knows it’s okay and are trying to spread that, and that’s awesome.”
Although there are plenty of other businesses that have followed through with the same idea in the past, including Banana Republic and Target, Tiffany & Co. completely strayed from their normal routes of marketing. Usually, their ads only depict some dazzling diamonds.
Across the board, marriage equality is gaining acceptance, as 36 states have legalized same-sex marriage, but nobody wants people to only see one side of the gay community.
“It’s good for them to do that and it does get people away from the stigma with gay people,” junior Hannah Jackson said. “At the same time, though, they could have done better. White gay men are the standard, they’re the only ones that are ever represented.”
Some think that the advertisement was little more than a mere marketing move.
“The company is just trying to appeal to homosexuals,” junior Seth Howe said. “It’s all a move for business.”
Controversy or no controversy, Tiffany & Co. made a bold move. One day, a company doing so might not be that out of the norm.
