The New Type Of Advertisement
Over the weekend, the business Tiffany and Co. broke out some unconventional ads to lure in a bigger range of buyers.
The ads featured a gay couple, not only in their print version, but also in a commercial.
This really shows the change in social norms, especially in the recent years. A few years ago, an advertisement such as Tiffany and Co.’s would be considered highly improper. Now, most people don’t consider this very shocking.
Although gay marriage is only legal in 36 states, it is widely accepted in today’s culture, and is rapidly becoming more welcomed than it was in previous years. However, this is not saying that all are open to the idea of equality and that marriage should be accepted no matter what gender a person’s partner happens to be.
There will always be those people who are vehemently against something and refuse to listen to logic or reasoning. Nonetheless, Tiffany and Co. surely set off a new standard of openness to all people in advertising. With this development, more companies have permission to advertise to all people, not just the majority.
Tiffany and Co. took a big risk with this atypical ad. More homosexual couples will be willing to buy from a company that supports not only them, but is keeps an open mind to others as well. Even though this has spurred major controversy, this will pay off for the company in the long run.
This was, overall, a major change in the messages that the populace usually receives through advertisements. It is revolutionary idea, and only shows how over time people can become more open minded. I have no doubt that many interpreted the new message as a positive thing, and in the future, ads such as this one will become a common occurrence.
